Bitcoin Suisse to transfer up to half of its Swiss jobs abroad
Crypto financial services firm Bitcoin Suisse, founded in Zug in 2013, announced plans to relocate up to 60 of its 120 Swiss jobs abroad. The move primarily affects back-office and administrative roles, which will be shifted to lower-cost hubs in Bratislava and Vietnam, where the company intends to establish new offices in the coming years.
Reasons and Scale of Changes
Bitcoin Suisse offers services including crypto trading, custody, staking, and lending. According to Swiss financial publication Finews, this restructuring may affect up to half of its Swiss workforce—about 60 out of 120 employees. Administrative and back-office jobs are expected to be most impacted.
CEO Andrej Majcen explained that a key factor driving the relocation is cost reduction. Operating these functions in Slovakia (Bratislava) and Vietnam will be significantly cheaper. He emphasized that the move is not a reaction to crypto market weakness but part of Bitcoin Suisse’s strategy to expand internationally and develop a broader wealth and asset management business.
Company’s International Expansion
In June, Bitcoin Suisse announced plans to expand beyond the Swiss market, targeting institutional clients, family offices, asset managers, and high-net-worth individuals as it evolves into a global wealth management platform.
Earlier this year, the firm secured licenses in Liechtenstein and Bermuda. Additionally, its Middle East subsidiary obtained full regulatory approval in Abu Dhabi in July.
Why it matters
This news highlights a trend of cost optimization and international expansion within crypto financial services. Bitcoin Suisse’s move from costly Switzerland to more economical regions indicates a strategic shift towards global growth and client diversification. It also demonstrates the company's maturity, choosing not to react hastily to market volatility but focusing instead on long-term development goals.
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