Binance.US Seeks $1B Valuation in Potential $100M Funding Round
Cryptocurrency exchange Binance.US is reportedly aiming to raise up to $100 million in a funding round that could value the company at $1 billion. This valuation is significantly below the $4.5 billion pre-money valuation secured last year when Binance.US raised $200 million. The move appears to be part of efforts to expand the business and regain market share following a settlement with U.S. regulators, in which parent company Binance Holdings paid fines and agreed to oversight measures.
Current Funding Round and Company Valuation
According to Bloomberg, Binance.US is seeking private investments up to $100 million that could value the exchange at $1 billion. In 2022, the company raised $200 million at a $4.5 billion valuation. This significant valuation decline reflects challenging market and regulatory conditions.
Binance.US informed World Liberty Financial about this funding round, though World Liberty does not plan to participate. Last year, Binance was involved in a controversial $2 billion investment linked to UAE royalty and World Liberty using the USD1 stablecoin.
Reasons and Context Behind the Funding
This proposed funding round is part of Binance.US’s efforts to regain market share following a settlement with U.S. authorities. Binance Holdings agreed to pay $4.3 billion in penalties and implement additional oversight measures under the agreement.
At that time, Binance CEO Changpeng Zhao pleaded guilty to a felony, served four months in prison, and was pardoned by Donald Trump in 2025. These developments had a significant impact on the positions of Binance and Binance.US in the U.S. market.
Why it matters
The drop in Binance.US’s valuation from $4.5 billion to $1 billion and its pursuit of new funding round highlights the regulatory and market pressures faced by crypto exchanges, especially in the U.S. These events demonstrate how legal challenges and resulting settlements materially affect crypto businesses, compelling them to seek new growth strategies and capital to strengthen their market position.
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